As you discover new information increase your search terms. Google and Google Scholar are your best friends. Now give me a few words that describe what they do, or mean, or what you don’t know about them.” He quickly came up with a list with 9 names/terms. He gave me a “easy for you to say” look, but before h e could object I handed him a pen and a napkin and asked him to write down the names of companies and concepts he read about that have anything to do with the semiconductor business – in 30 seconds. I told Shenwei I was happy for him because he had just been handed an awesome learning opportunity – how to rapidly understand and then map any new market. I started reading through a bunch of it and I’m drowning in data but don’t know where to start. When I asked what they already knew about it, they tossed me a tall stack of industry and stock analyst reports, company names, web sites, blogs. They want me to map out the space so we can figure out where we can add value. “I just got handed a project to help our firm enter a new industry – semiconductors. After a bit of catching up I offered he was looking a bit lost. I just had lunch with Shenwei, one of my ex-students who had just taken a job in a mid-sized consulting firm.
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